Google Analytics – How it works

It is a service offered by Google that is able to generate statistics pertaining to a site’s traffic and its sources, and also measures conversions and sales. It is aimed at marketers from which the industry originally grew. It is the most widely used website statistics service since a basic one is free of charge. It shows you the full customer picture which makes it easier for you to serve them and win new ones. You can analyze your visitor traffic and it paints a complete picture of them and of their needs wherever they are, whatever paths they go to and where they are coming from. It is more robust than most people give it credit for. It can do most of the advanced things like the others, except that Google do it for free. By using its advanced features, you will understand your audience and your website in ways that your competitors on the web often won’t know.

SevenWired is an online marketing company that can handle your Google Analytics setup and management. If you’re aren’t constantly monitoring your rankings and the analytics of your website you could be potentially missing sales.

6 Powerful Features

  1. Figure out where your audience is going by tracking outbound links
  2. Get real time statistics
  3. Track social media buttons
  4. Create custom campaign URLs to track the effectiveness of link building campaigns
  5. Use custom variables to define data
  6. IP exclusion (So you don’t inadvertently measure yourself or your web team)

How to Effectively Use It:

  • Define your online business objectives
  • Define your goals and targets
  • Define specific reporting requirements
  • Implement Google Analytics
  • Have it configured
  • Test the implementation and configuration
  • Ask what else do you want to improve
  • Analyze your data
  • Add in customer voice data
  • Test and optimize

How it Works:

  1. Define your online business goals and KPIs
  2. Analyze your website’s structure
  3. Determine what you need to track
  4. Set up a Google Analytic’s account
  5. Set up profiles
  6. Set up filters
  7. Get the basic profile settings right
  8. Link it to Google Adwords
  9. Set up goals and funnels
  10. Get campaign tracking in place
  11. Add tracking code to website
  12. Test in a development environment
  13. Review the results and make the necessary changes
  14. Implement on live site
  15. Set up user access structure
  16. Create custom reports
  17. Create advanced segments
  18. Create a dashboard
  19. Set up automatic delivery of results
  20. Plan a Google Analytics workshop